Markets And Organisation

General Data
Academic program	ECAM LaSalle Mechanical and Electrical Engineering Programme			Module Manager(s) : MONAGHAN Erin,WANDER Tali
EC Type : Lectures	Markets And Organisation (LIIEEng04EMarketsandOrganisation)
Tutorials : 8h00 Lectures : 6h00 Total duration: 14h00	Status	Period Semester 4	Teaching language : English

General objectives
Describe and Define Market, Organizations and specific typologies around organizations Explain why and how organizations need to evolve with today trends related to the social and ecological transition Define what the Business Environment is and analyze the way a company is interacting with its environment Define how organizations develop around specific activities thanks to the Value Chain concepts Identify different organizational structures Define what a business model is and identifying some different types of business models

General objectives

Describe and Define Market, Organizations and specific typologies around organizations

Explain why and how organizations need to evolve with today trends related to the social and ecological transition

Define what the Business Environment is and analyze the way a company is interacting with its environment

Define how organizations develop around specific activities thanks to the Value Chain concepts

Identify different organizational structures

Define what a business model is and identifying some different types of business models

Content
This Class is aiming at providing EENG 2 students a first introduction to the Business World More precisely, they will discover how Organizations interact with their Environment. They will start discovering some definitions around Management, Organizations, Markets. Then they will be able to understand what a business is, how it functions and how it interacts with its environment. This class will be taught thanks to lectures, articles comments and practical exercises. They will also be able to test and validate their understanding thanks to a GroupWork consisting of analyzing and presenting a current business. Eventually, they will also be able to meet with a person working in the analyzed company.

Content

This Class is aiming at providing EENG 2 students a first introduction to the Business World
More precisely, they will discover how Organizations interact with their Environment.
They will start discovering some definitions around Management, Organizations, Markets.
Then they will be able to understand what a business is, how it functions and how it interacts with its environment.
This class will be taught thanks to lectures, articles comments and practical exercises.
They will also be able to test and validate their understanding thanks to a GroupWork consisting of analyzing and presenting a current business.
Eventually, they will also be able to meet with a person working in the analyzed company.

Corequis
n/a

Bibliographie
Kotler, adam. (n.d.). Marketing Management (16th ed.). Chouinard, Y. (2016). Let my people go surfing. Penguin Books. Laloux, F. (2017). Reinventing Organizations. Diateino. Joly, H. (2021). Heart of Business: Leadership Principles for the Next Era of Capitalism. Harvard Business Review Press.

Assessment(s)
N°	Nature	Coefficient	Observable objectives
1	Written exam	50	Define and understand concepts
2	Project	50	Explain and analyze concepts around a company studied in class