Pitch for Entrepreneurship

General Data
Academic program	ECAM LaSalle Mechanical and Electrical Engineering Programme			Module Manager(s) : MONAGHAN Erin
EC Type : Lectures	Pitch for Entrepreneurship (LIIEEng07EPitchForEntr)
Tutorials : 8h00 Lectures : 4h00 Total duration: 12h00	Status	Period Semester 7	Teaching language : English

Learning Outcomes
By the end of the course, students will be able to: • Structure a clear and persuasive pitch for a technical or industrial solution • Translate engineering concepts into value propositions for non-technical audiences • Analyze audience needs and tailor messaging accordingly • Use storytelling and data visualization to support decisions • Deliver confident oral presentations and respond to critical questions

Learning Outcomes

By the end of the course, students will be able to:
• Structure a clear and persuasive pitch for a technical or industrial solution
• Translate engineering concepts into value propositions for non-technical audiences
• Analyze audience needs and tailor messaging accordingly
• Use storytelling and data visualization to support decisions
• Deliver confident oral presentations and respond to critical questions

Content
This course develops students’ ability to communicate technical, operational, and business ideas clearly and persuasively. Industrial engineering students learn how to translate analytical insights, process innovations, and system designs into compelling pitches for investors, managers, customers, and internal stakeholders. Key Topics / Modules 1. Introduction to Entrepreneurial Pitching o Types of pitches (startup, internal innovation, project approval) o Role of IE in innovation and venture creation 2. Problem–Solution Fit o Identifying real industrial problems o Value creation through process, cost, quality, or sustainability improvements 3. Business Models for Engineers o Basics of cost structures, revenue streams, and scalability o Linking engineering choices to business outcomes 4. Telling the Story with Data o Visualizing performance metrics, KPIs, and simulations o Avoiding common analytical presentation pitfalls 5. Pitch Structure and Slide Design o Executive summaries o Logical flow (problem ? solution ? value ? feasibility) 6. Pitch Delivery and Q&A o Body language and verbal clarity o Handling objections analytically 7. Final Project o Team-based pitch of an industrial or technological innovation

Content

This course develops students’ ability to communicate technical, operational, and business ideas clearly and persuasively. Industrial engineering students learn how to translate analytical insights, process innovations, and system designs into compelling pitches for investors, managers, customers, and internal stakeholders.

Key Topics / Modules
1. Introduction to Entrepreneurial Pitching
o Types of pitches (startup, internal innovation, project approval)
o Role of IE in innovation and venture creation
2. Problem–Solution Fit
o Identifying real industrial problems
o Value creation through process, cost, quality, or sustainability improvements
3. Business Models for Engineers
o Basics of cost structures, revenue streams, and scalability
o Linking engineering choices to business outcomes
4. Telling the Story with Data
o Visualizing performance metrics, KPIs, and simulations
o Avoiding common analytical presentation pitfalls
5. Pitch Structure and Slide Design
o Executive summaries
o Logical flow (problem ? solution ? value ? feasibility)
6. Pitch Delivery and Q&A
o Body language and verbal clarity
o Handling objections analytically
7. Final Project
o Team-based pitch of an industrial or technological innovation

Corequis
None

Bibliographie
• Osterwalder, A., & Pigneur, Y. : Business Model Generation • Kawasaki, G. : The Art of the Start 2.0 • Duarte, N. : Resonate • Blank, S. & Dorf, B. : The Startup Owner’s Manual

Assessment(s)
N°	Nature	Coefficient	Observable objectives
1		100	Project