Pitch for Entrepreneurship

Données Générales
Programme Académique	ECAM LaSalle Mechanical and Electrical Engineering Programme			Responsable(s) Module : MONAGHAN Erin
Type d'EC : Cours	Pitch for Entrepreneurship (LIIEEng07EPitchForEntr)
TD : 8h00 Cours : 4h00 Durée totale: 12h00	Statut	Periode Semester 7	Langue d'enseignement : English

Acquis d'apprentissage
By the end of the course, students will be able to: • Structure a clear and persuasive pitch for a technical or industrial solution • Translate engineering concepts into value propositions for non-technical audiences • Analyze audience needs and tailor messaging accordingly • Use storytelling and data visualization to support decisions • Deliver confident oral presentations and respond to critical questions

Acquis d'apprentissage

By the end of the course, students will be able to:
• Structure a clear and persuasive pitch for a technical or industrial solution
• Translate engineering concepts into value propositions for non-technical audiences
• Analyze audience needs and tailor messaging accordingly
• Use storytelling and data visualization to support decisions
• Deliver confident oral presentations and respond to critical questions

Contenu
This course develops students’ ability to communicate technical, operational, and business ideas clearly and persuasively. Industrial engineering students learn how to translate analytical insights, process innovations, and system designs into compelling pitches for investors, managers, customers, and internal stakeholders. Key Topics / Modules 1. Introduction to Entrepreneurial Pitching o Types of pitches (startup, internal innovation, project approval) o Role of IE in innovation and venture creation 2. Problem–Solution Fit o Identifying real industrial problems o Value creation through process, cost, quality, or sustainability improvements 3. Business Models for Engineers o Basics of cost structures, revenue streams, and scalability o Linking engineering choices to business outcomes 4. Telling the Story with Data o Visualizing performance metrics, KPIs, and simulations o Avoiding common analytical presentation pitfalls 5. Pitch Structure and Slide Design o Executive summaries o Logical flow (problem ? solution ? value ? feasibility) 6. Pitch Delivery and Q&A o Body language and verbal clarity o Handling objections analytically 7. Final Project o Team-based pitch of an industrial or technological innovation

Contenu

This course develops students’ ability to communicate technical, operational, and business ideas clearly and persuasively. Industrial engineering students learn how to translate analytical insights, process innovations, and system designs into compelling pitches for investors, managers, customers, and internal stakeholders.

Key Topics / Modules
1. Introduction to Entrepreneurial Pitching
o Types of pitches (startup, internal innovation, project approval)
o Role of IE in innovation and venture creation
2. Problem–Solution Fit
o Identifying real industrial problems
o Value creation through process, cost, quality, or sustainability improvements
3. Business Models for Engineers
o Basics of cost structures, revenue streams, and scalability
o Linking engineering choices to business outcomes
4. Telling the Story with Data
o Visualizing performance metrics, KPIs, and simulations
o Avoiding common analytical presentation pitfalls
5. Pitch Structure and Slide Design
o Executive summaries
o Logical flow (problem ? solution ? value ? feasibility)
6. Pitch Delivery and Q&A
o Body language and verbal clarity
o Handling objections analytically
7. Final Project
o Team-based pitch of an industrial or technological innovation

Prérequis
None

Bibliographie
• Osterwalder, A., & Pigneur, Y. : Business Model Generation • Kawasaki, G. : The Art of the Start 2.0 • Duarte, N. : Resonate • Blank, S. & Dorf, B. : The Startup Owner’s Manual

Évaluation(s)
N°	Nature	Coefficient	Objectifs
1		100	Project