Entrepreneurship 2

General Data
Academic program	General Engineering Program			Module Manager(s) : MONAGHAN Erin
EC Type : Lectures	Entrepreneurship 2 (LIIAem08EIntEnt2)
Project : 12h00 Individual work : 4h00 Total duration: 12	Status	Period Semester 8	Teaching language : French

General objectives
"Continuation of the integration of the learning of the entrepreneurial and entrepreneurial posture within the technical lessons of project management. Establishment of a marketing approach and an entrepreneurial development plan. Monitoring of the Léonard technical project for the development of entrepreneurial activity: Knowing how to structure the organization of the launch of the activity. Knowing how to label a product to prospects, customers, managers or investors. Knowing how to carry out market research, segmentation, identify your target. Establishing a business model and business plan. "

General objectives

"Continuation of the integration of the learning of the entrepreneurial and entrepreneurial posture within the technical lessons of project management.
Establishment of a marketing approach and an entrepreneurial development plan.
Monitoring of the Léonard technical project for the development of entrepreneurial activity:
Knowing how to structure the organization of the launch of the activity.
Knowing how to label a product to prospects, customers, managers or investors.
Knowing how to carry out market research, segmentation, identify your target.
Establishing a business model and business plan.
"

Content
"Introduction to marketing concepts. Marketing a product for prospects, customers, managers, investors. Realization of a marketing study and a marketing CDC. Establishment of a business development plan via the establishment of the Canvas business model and a business plan (establishment of the map of actors / customers / suppliers / distribution channels)."

Corequis
None

Bibliographie
- Solution Selling: Creating Buyers in Difficult Selling Markets de Michael T. Bosworth - The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience de Carmine Gallo - Marketing Management 16e édition + MyLab de Philip Kotler, Kevin Keller

Assessment(s)
N°	Nature	Coefficient	Observable objectives
1	"Continuation of the integration of the learning of the entrepreneurial and entrepreneurial posture within the technical lessons of project management. Establishment of a marketing approach and an entrepreneurial development plan. Monitoring of the Léonard technical project for the development of entrepreneurial activity: Knowing how to structure the organization of the launch of the activity. Knowing how to label a product to prospects, customers, managers or investors. Knowing how to carry out market research, segmentation, identify your target. Establishing a business model and business plan. "	1	Creation of a marketing CDC and a business plan (which resources with the establishment of the stakeholder map) within the framework of the Léonard project.