Innovation Mangement And Strategy

Données Générales
Programme Académique	General Engineering Program			Responsable(s) Module : CARON Nicolas,ERNESTO André
Type d'EC : Cours	Innovation Mangement And Strategy (LIIAem09ESMI)
Projet : 250h00 Durée totale: 250h00	Status	Periode Semester 9	Langue d'enseignement : French

Objectifs Généraux
At the end of this program, students will be able to apply creativity, ideation, and innovation methods to address real-world business challenges. With an appropriate approach, students will be able to identify innovation opportunities, formulate relevant solutions, and develop a strategy to transform these ideas into potentially feasible projects. Students will also develop skills in communicating innovative ideas through pitching, demonstrator prototyping, and working with collective intelligence.

Objectifs Généraux

At the end of this program, students will be able to apply creativity, ideation, and innovation methods to address real-world business challenges. With an appropriate approach, students will be able to identify innovation opportunities, formulate relevant solutions, and develop a strategy to transform these ideas into potentially feasible projects. Students will also develop skills in communicating innovative ideas through pitching, demonstrator prototyping, and working with collective intelligence.

Contenu
Students work in teams on three real projects proposed by partner companies. The course alternates between creativity sessions, ideation workshops, and time spent confronting the needs of companies. Supervised by external speakers (experts in innovation strategy, experts in digital communication, experts in HMI (Human Machine Interface) and Page Langing (internet domain for communication and online business), students learn to explore original avenues, structure their ideas and build an innovation strategy. The emphasis is placed on the approach, more than on the technical solution chosen: students do not develop the technical aspects (mechanical design, computer design, materials, energies, etc.) but focus on proposing a strategic and inspiring vision for the company. The alternation between business project and expert interventions allows students to progress in a measured and supervised manner.

Contenu

Students work in teams on three real projects proposed by partner companies. The course alternates between creativity sessions, ideation workshops, and time spent confronting the needs of companies. Supervised by external speakers (experts in innovation strategy, experts in digital communication, experts in HMI (Human Machine Interface) and Page Langing (internet domain for communication and online business), students learn to explore original avenues, structure their ideas and build an innovation strategy. The emphasis is placed on the approach, more than on the technical solution chosen: students do not develop the technical aspects (mechanical design, computer design, materials, energies, etc.) but focus on proposing a strategic and inspiring vision for the company. The alternation between business project and expert interventions allows students to progress in a measured and supervised manner.

Prérequis
This program is designed for curious students, ready to think outside the box and challenge the obvious. You don't need to be a technical expert: you just need to be eager to imagine, propose, collaborate, and convince. Previous experience in team projects is recommended, as is an interest in contemporary innovation issues.

Bibliographie
Tim BROWN, Barry KATZ. Design Thinking. Pearson, 2019. ? A reference for understanding the user-centered approach and design thinking methods used in innovation. Roberto VERGANTI. Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press, 2009. ? To understand disruptive innovation through meaning and understand how companies can differentiate themselves through radically new visions.

Bibliographie

Tim BROWN, Barry KATZ. Design Thinking. Pearson, 2019.
? A reference for understanding the user-centered approach and design thinking methods used in innovation.

Roberto VERGANTI. Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press, 2009.
? To understand disruptive innovation through meaning and understand how companies can differentiate themselves through radically new visions.

Évaluation(s)
N°	Nature	Coefficient	Objectifs
1	The art of pitching, communicating orally, convincing and synthesizing innovative work.	1	Participation in 3 business projects, each independently evaluated.