Markets And Organisation

Données Générales
Programme Académique	ECAM LaSalle Mechanical and Electrical Engineering Programme			Responsable(s) Module : MONAGHAN Erin,WANDER Tali
Type d'EC : Cours	Markets And Organisation (LIIEEng04EMarketsandOrganisation)
TD : 8h00 Cours : 6h00 Durée totale: 14h00	Status	Periode Semester 4	Langue d'enseignement : English

Objectifs Généraux
Describe and Define Market, Organizations and specific typologies around organizations Explain why and how organizations need to evolve with today trends related to the social and ecological transition Define what the Business Environment is and analyze the way a company is interacting with its environment Define how organizations develop around specific activities thanks to the Value Chain concepts Identify different organizational structures Define what a business model is and identifying some different types of business models

Objectifs Généraux

Describe and Define Market, Organizations and specific typologies around organizations

Explain why and how organizations need to evolve with today trends related to the social and ecological transition

Define what the Business Environment is and analyze the way a company is interacting with its environment

Define how organizations develop around specific activities thanks to the Value Chain concepts

Identify different organizational structures

Define what a business model is and identifying some different types of business models

Contenu
This Class is aiming at providing EENG 2 students a first introduction to the Business World More precisely, they will discover how Organizations interact with their Environment. They will start discovering some definitions around Management, Organizations, Markets. Then they will be able to understand what a business is, how it functions and how it interacts with its environment. This class will be taught thanks to lectures, articles comments and practical exercises. They will also be able to test and validate their understanding thanks to a GroupWork consisting of analyzing and presenting a current business. Eventually, they will also be able to meet with a person working in the analyzed company.

Contenu

This Class is aiming at providing EENG 2 students a first introduction to the Business World
More precisely, they will discover how Organizations interact with their Environment.
They will start discovering some definitions around Management, Organizations, Markets.
Then they will be able to understand what a business is, how it functions and how it interacts with its environment.
This class will be taught thanks to lectures, articles comments and practical exercises.
They will also be able to test and validate their understanding thanks to a GroupWork consisting of analyzing and presenting a current business.
Eventually, they will also be able to meet with a person working in the analyzed company.

Prérequis
n/a

Bibliographie
Kotler, adam. (n.d.). Marketing Management (16th ed.). Chouinard, Y. (2016). Let my people go surfing. Penguin Books. Laloux, F. (2017). Reinventing Organizations. Diateino. Joly, H. (2021). Heart of Business: Leadership Principles for the Next Era of Capitalism. Harvard Business Review Press.

Évaluation(s)
N°	Nature	Coefficient	Objectifs
1	Written exam	50	Define and understand concepts
2	Project	50	Explain and analyze concepts around a company studied in class