IP Business Plan

General Data
Academic program	ECAM LaSalle Mechanical and Electrical Engineering Programme			Module Manager(s) : BRAILLY Elsa,POTIER Ghislaine
EC Type : Lectures	IP Business Plan (LIIEEng08IPBusinessPlan)
Lectures : 14h00 Project : 12h00 Total duration: 26	Status	Period Semester 8	Teaching language : English

General objectives
The Innovation Project is a multidisciplinary teamwork experience where students from various engineering fields collaborate on a product innovation. Spanning two semesters, the project follows all phases of an R&D process—from opportunity analysis to technical development. Mission Statement: Define Business Vision: Clearly articulate your business's starting point and future direction. Analyze Market Evolution: Predict and understand market trends and technology adoption. Develop Strategic Roadmap: Create a plan to achieve your vision. Identify Market Segments: Prioritize and target specific market segments. Apply Market Analysis: Use top-down and bottom-up approaches for market analysis. Competition Analysis: Evaluate Competition: Analyze both direct and indirect competitors. Differentiate Your Business: Highlight and sustain your competitive advantage. Map Competitors: Use competitive mapping to position your startup effectively. Business Model: Create Value: Develop a value creation strategy, including potential partnerships. Target Market: Identify and describe your target market. Design Customer Journey: Outline the customer's path from awareness to purchase. Go-to-Market Strategy: Position Your Brand: Define your brand's values and market positioning. Refine Target Strategy: Clearly identify and justify your target market.

General objectives

The Innovation Project is a multidisciplinary teamwork experience where students from various engineering fields collaborate on a product innovation. Spanning two semesters, the project follows all phases of an R&D process—from opportunity analysis to technical development.
Mission Statement:
Define Business Vision: Clearly articulate your business's starting point and future direction.
Analyze Market Evolution: Predict and understand market trends and technology adoption.
Develop Strategic Roadmap: Create a plan to achieve your vision.
Identify Market Segments: Prioritize and target specific market segments.
Apply Market Analysis: Use top-down and bottom-up approaches for market analysis.

Competition Analysis:
Evaluate Competition: Analyze both direct and indirect competitors.
Differentiate Your Business: Highlight and sustain your competitive advantage.
Map Competitors: Use competitive mapping to position your startup effectively.

Business Model:
Create Value: Develop a value creation strategy, including potential partnerships.
Target Market: Identify and describe your target market.
Design Customer Journey: Outline the customer's path from awareness to purchase.

Go-to-Market Strategy:
Position Your Brand: Define your brand's values and market positioning.
Refine Target Strategy: Clearly identify and justify your target market.

Corequis
Marketing

Assessment(s)
N°	Nature	Coefficient	Observable objectives
1	The ability to summarize the work done for the business plan deliverable	20	Business plan executive summary
2	Mission Statement Competition Analysis Business Model Go-to-Market Strategy:	80	Business Plan
3		1	Written Assignement