Incoming Exchange Student Courses
General Data
Academic program Incoming Exchange Student Courses :
Type d'EC Classes (LIIEXP06EPrincipMkt)
Lectures : 6h00
Project : 8h00
Total duration : 32h00
Status :
Obligatoire
Period :
Semester 6_Robotique and Automation
Education language :
English
Learning Outcomes
Students will:

- Develop an understanding of the major terms, concepts, and principles of
marketing.
- Improve critical and analytical skills by working on case studies.
- Analyse basic marketing principles through classroom presentations, exercises, and discussions.
Content
This course is designed to provide with students with an introduction to the marketing
system. They will be exposed to the major concepts of marketing known as the
marketing mix or 4 P's (product, place, price, and promotion). The course
presumes no prior understanding of marketing, provides a complete overview of
the marketing process, and touches on a variety of topics. Students will gain a sound understanding of the core concepts in marketing
and its role in business and consumers' lives.
Pre-requisites / co-requisites
None