Principles of Marketing

General Data
Academic program	Incoming Exchange Student Courses			:
Type d'EC	Classes (LIIEXP06EPrincipMkt)
Lectures : 6h00 Project : 8h00 Total duration : 32h00	Status : Obligatoire	Period : Semester 6_SupplyChain	Education language : English

Learning Outcomes
Students will: - Develop an understanding of the major terms, concepts, and principles of marketing. - Improve critical and analytical skills by working on case studies. - Analyse basic marketing principles through classroom presentations, exercises, and discussions.

Content
This course is designed to provide with students with an introduction to the marketing system. They will be exposed to the major concepts of marketing known as the marketing mix or 4 P's (product, place, price, and promotion). The course presumes no prior understanding of marketing, provides a complete overview of the marketing process, and touches on a variety of topics. Students will gain a sound understanding of the core concepts in marketing and its role in business and consumers' lives.

Content

This course is designed to provide with students with an introduction to the marketing
system. They will be exposed to the major concepts of marketing known as the
marketing mix or 4 P's (product, place, price, and promotion). The course
presumes no prior understanding of marketing, provides a complete overview of
the marketing process, and touches on a variety of topics. Students will gain a sound understanding of the core concepts in marketing
and its role in business and consumers' lives.

Pre-requisites / co-requisites
None