General Engineering Program
General Data
Academic program General Engineering Program :
Type d'EC Classes (LIIAem08EIntEnt2)
Project : 12h00
Total duration : 16h00
Status :
Period :
ACADEMIC SEMESTER
Education language :
French
Learning Outcomes
"Continuation of the integration of the learning of the entrepreneurial and entrepreneurial posture within the technical lessons of project management.
Establishment of a marketing approach and an entrepreneurial development plan.
Monitoring of the Léonard technical project for the development of entrepreneurial activity:
Knowing how to structure the organization of the launch of the activity.
Knowing how to label a product to prospects, customers, managers or investors.
Knowing how to carry out market research, segmentation, identify your target.
Establishing a business model and business plan.
"
Content
"Introduction to marketing concepts.
Marketing a product for prospects, customers, managers, investors.
Realization of a marketing study and a marketing CDC.
Establishment of a business development plan via the establishment of the Canvas business model and a business plan (establishment of the map of actors / customers / suppliers / distribution channels)."
Pre-requisites / co-requisites
Entrepreneurship 1
Bibliography
- Solution Selling: Creating Buyers in Difficult Selling Markets de Michael T. Bosworth
- The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience de Carmine Gallo
- Marketing Management 16e édition + MyLab de Philip Kotler, Kevin Keller
Assessment(s)
Nature Coefficient Observable objectives
1Continuous Assessment1