General Engineering Program
| General Data | ||||
|---|---|---|---|---|
| Academic program | General Engineering Program | :
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| Type d'EC | Classes (LIIAem08EIntEnt2) | |||
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Status :
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Period :
ACADEMIC SEMESTER |
Education language :
French |
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| Learning Outcomes |
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| "Continuation of the integration of the learning of the entrepreneurial and entrepreneurial posture within the technical lessons of project management. Establishment of a marketing approach and an entrepreneurial development plan. Monitoring of the Léonard technical project for the development of entrepreneurial activity: Knowing how to structure the organization of the launch of the activity. Knowing how to label a product to prospects, customers, managers or investors. Knowing how to carry out market research, segmentation, identify your target. Establishing a business model and business plan. " |
| Content |
|---|
| "Introduction to marketing concepts. Marketing a product for prospects, customers, managers, investors. Realization of a marketing study and a marketing CDC. Establishment of a business development plan via the establishment of the Canvas business model and a business plan (establishment of the map of actors / customers / suppliers / distribution channels)." |
| Pre-requisites / co-requisites |
|---|
| Entrepreneurship 1 |
| Bibliography |
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| - Solution Selling: Creating Buyers in Difficult Selling Markets de Michael T. Bosworth - The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience de Carmine Gallo - Marketing Management 16e édition + MyLab de Philip Kotler, Kevin Keller |
| Assessment(s) | |||
|---|---|---|---|
| N° | Nature | Coefficient | Observable objectives |
| 1 | Continuous Assessment | 1 | |