General Engineering Program
| General Data | ||||
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| Academic program | General Engineering Program | :
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| Type d'EC | Classes (LIIAem09ESaMar) | |||
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Status :
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Period :
SEMESTER 9 |
Education language :
French/English |
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| Learning Outcomes |
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| Become capable of better integration into the company as an engineer, through a global vision of the different functions in the company, and with better understanding of the language and issues of sales & marketing. Students will be able to: -Understand sales & marketing concepts -Market a product or service to prospects, clients, managers or investors. -Create interest for a product or service -Give public presentations -Perform cold-calling prospecting. -Make a sales call. |
| Content |
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| 1 - Marketing * Marketing challenges * Responding to challenges * The different types of marketing * Marketing studies * Segmentation * The 4 Ps * Building an image * Case studies: Apple, Nespresso and Easyjet data management 2 - Sales * The importance of sales * The different types of sales * A salesperson's qualities * The sales cycle * Benefits, advantages, functionalities * Case study: Dyson * Objection management * Negotiation * Role playing: practical exercises |
| Pre-requisites / co-requisites |
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| In connection with the Management and TRE module |
| Assessment(s) | |||
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| N° | Nature | Coefficient | Observable objectives |
| 1 | Continuous Assessment | 1 | |