General Engineering Program
5-year combined undergraduate / graduate Engineering programs
General Data
Academic program General Engineering Program :
Type d'EC Classes
Tutorials : 12h00
Total duration : 12h00 		Status :
Period :
SEMESTER 9		 Education language :
French/English
Learning Outcomes
Become capable of better integration into the company as an engineer, through a global vision of the different functions in the company, and with better understanding of the language and issues of sales & marketing. Students will be able to:
-Understand sales & marketing concepts
-Market a product or service to prospects, clients, managers or investors.

-Create interest for a product or service
-Give public presentations
-Perform cold-calling prospecting.
-Make a sales call.
Content
1 - Marketing
* Marketing challenges
* Responding to challenges
* The different types of marketing
* Marketing studies
* Segmentation
* The 4 Ps
* Building an image
* Case studies: Apple, Nespresso and Easyjet data management

2 - Sales
* The importance of sales
* The different types of sales
* A salesperson's qualities
* The sales cycle
* Benefits, advantages, functionalities
* Case study: Dyson
* Objection management
* Negotiation
* Role playing: practical exercises
Pre-requisites / co-requisites
In connection with the Management and TRE module
Assessment(s)
N° Nature Coefficient Observable objectives
1Continuous Assessment1